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Connect WABA, publish templates, and run your first broadcast or inbox workflow without hiring an integrator.
Meta Tech Provider · Official WhatsApp API
Free Messlo for early-stage startups
Ship WhatsApp sales, support, and marketing on the official Business API—without inflated BSP markups. Qualifying startups get the Vyapar plan free for one year; you pay Meta directly for conversations.
What you get
- Official Meta Cloud API partner
- 0% markup on WhatsApp conversation fees
- Full platform—broadcasts, inbox, AI & automations
WhatsApp conversation fees are paid directly to Meta at official rates—Messlo adds 0% markup on API charges.
Real talk
You're not failing at WhatsApp. You're overpaying for the wrong stack.
Most startups stitch together unofficial tools or BSPs that add 20–35% on top of Meta. Messlo gives you the full WhatsApp Business API workspace—and for qualifying startups, the subscription is on us while you grow.
Apply now
Apply for the startup program
Tell us about your company. If you qualify, you get the Vyapar plan free for one year—redeem your coupon on Messlo. WhatsApp conversation fees are still paid directly to Meta.
Eligibility at a glance
- Company work email on your website domain (e.g. hello@messlo.com for messlo.com)—verified by OTP
- Public company website
- Early-stage startup using WhatsApp for your own customers
- WhatsApp number verified below (same flow as Login with WhatsApp)
Vyapar · Startup grant
Vyapar platform · 1 year free
WhatsApp conversation charges are billed by Meta at official rates—we add 0% markup. You pay Meta directly for messaging, not hidden BSP fees.
Vyapar plan · 1 year free
Vyapar plan at ¤ 0 for one year
Approved startups receive our full Vyapar subscription—the same paid tier founders use for WhatsApp sales, support, and growth—not a limited trial. Official platform price is Your grant brings the Vyapar platform to ¤ 0 for one full year (12 months).
Full Vyapar plan modules
Team inbox, broadcast campaigns, visual automations, AI agent, templates, catalogs, webhooks, API, and pipelines—everything in the Vyapar plan.
Unlimited team seats
Invite sales, support, and ops—everyone works from one official number, no shared phones.
Founder-friendly onboarding
Priority setup help to connect WABA, templates, and your first automation or broadcast.
Go live in days, not months
No-code flows and pre-built patterns so you launch before your next fundraise or launch deadline.
Vyapar · Startup grant
Vyapar platform · 1 year free
WhatsApp conversation charges are billed by Meta at official rates—we add 0% markup. You pay Meta directly for messaging, not hidden BSP fees.
Free WhatsApp for startups
Free WhatsApp credit for startups? What actually exists
Founders often search for free WhatsApp credit, free WhatsApp API for startups, or websites that give free WhatsApp service. Here is the honest breakdown—platform vs Meta messaging costs—and where Messlo fits.
Platform subscription vs WhatsApp (Meta) conversation credit
Meta bills WhatsApp Business API conversations directly (marketing, utility, authentication, service). No BSP can make those conversations permanently free—Meta sets official rates by country. What startups can get for free is the software platform (inbox, broadcasts, automations) that runs on top of the API.
Messlo startup program: Vyapar plan at zero platform cost
Messlo is a Meta Tech Provider. Qualifying startups receive our Vyapar plan at ¤ 0 for one year (12 months)—the full product tier, not a demo. You still pay Meta directly for WhatsApp traffic at official rates with 0% Messlo markup on conversation fees.
Do any websites offer free WhatsApp service to startups?
Most tools offer time-limited trials or discounted first months, then charge platform fees plus markup on Meta rates. Few publish a dedicated startup grant on the official Cloud API with 0% conversation markup. Compare total cost: platform subscription + Meta conversations + BSP markup before you choose.
Apply below if you want Vyapar at zero platform cost. WhatsApp OTP verification and work-email domain check keep the program for real startups.
Transparent pricing
Pay Meta for WhatsApp. Not markup middlemen.
Messlo is built for founders who read the fine print. Conversation-based pricing goes straight to Meta—marketing, utility, service, and authentication categories at official rates.
Meta bills you directly
Conversation fees are charged by Meta per WhatsApp's official pricing—not inflated through a BSP markup layer on top.
0% Messlo markup on API rates
We don't add a percentage on Meta's per-conversation price. What Meta publishes is what you pay for WhatsApp traffic.
Know your categories
Marketing, utility, service (user-initiated), and authentication—each has clear Meta pricing. We help you stay compliant and predictable.
Vyapar plan subscription is free for one year for approved startups (platform only). WhatsApp messaging costs are separate and paid to Meta per their conversation-based pricing.
Why founders switch to Messlo
Built for speed, trust, and unit economics—not enterprise procurement cycles.
Protect your runway
Free platform for startups plus Meta-direct conversation pricing beats stacking SaaS + BSP markup.
Scale on one number
Automations, AI, and human agents on the same official WhatsApp Business number when volume spikes.
Official API only
Meta Cloud API partner—no gray-area bulk tools that risk bans or number quality drops.
Full stack
Every WhatsApp feature your startup needs
One workspace for the searches you already type: WhatsApp CRM, broadcast tool, chatbot builder, team inbox, and API integrations.
Message templates
Create, submit, and manage Meta-approved templates.
WhatsApp forms
Native forms for lead capture and structured intake.
Product catalogs
Showcase products and orders inside WhatsApp.
Appointments
Booking flows and reminders on WhatsApp.
Webhooks
Push events to your product or data warehouse in real time.
Developer API
REST API for contacts, messages, and automation triggers.
Click-to-WhatsApp ads
Connect Meta ads to WhatsApp conversations and track ROI.
Analytics
Campaign, inbox, and flow metrics in one place.
Pipeline board
Kanban-style deal tracking tied to WhatsApp chats.
Segments & tags
Audience filters for broadcasts and automations.
Teams & roles
Org structure with permissions per workspace.
Keyword triggers
Start flows when customers message specific words.
Quick replies
Canned responses for faster agent replies.
Integrations
Shopify, WooCommerce, Google Sheets, and more.
Security & compliance
GDPR-ready controls, audit trails, and official API encryption.
Who qualifies?
We're looking for teams building real products—not resellers or agencies reselling WhatsApp.
Early-stage company
Typically pre–Series A or under ~50 employees (we review case by case).
Product-led use case
You will use Messlo for your own customers—support, sales, or lifecycle marketing on WhatsApp.
Ready for official API
You can complete Meta Business verification and connect a WhatsApp Business Account.
Ship in 30 days
You plan to go live with inbox, broadcast, or automation within a month of approval.
How to get your free access
Takes about 10 minutes to apply. Most teams hear back within a few business days.
1
Apply online
Create your Messlo account and submit the startup form with your company URL and use case.
2
Quick review
We verify eligibility and may schedule a 15-minute fit call for high-volume applicants.
3
Connect WhatsApp
Link your WABA, sync templates, and invite your team—founder onboarding support included.
4
Launch & grow
Run broadcasts, automations, or shared inbox—and only pay Meta for conversations.
Founders search for
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Your customers are already on WhatsApp.
Get the official API stack and one year of free Vyapar platform access before your next launch or fundraise.
One-year startup grant · limited spots each quarter. WhatsApp messaging billed by Meta at official rates.
Startup program FAQ
Answers about free access, Meta fees, and WhatsApp Business API for startups.
Yes—for one year. Qualifying early-stage startups receive the Vyapar plan at zero platform cost for 12 months. WhatsApp conversation fees still apply and are paid to Meta at official rates—we charge 0% markup on those API rates.