3×
more qualified leads
Sales automation
Lead qualification
Capture name, budget, and timeline with interactive forms—then assign hot leads to sales automatically.
- Menu-driven discovery questions
- Auto-assign by team or territory
- Webhook sync to CRM
No-code · Official WhatsApp API
Build WhatsApp automations without code
Design visual chat flows on a drag-and-drop canvas. Trigger on keywords, send menus and forms, branch with logic, and hand off to your team—all on WhatsApp Business API.
Visual flow canvasKeyword triggersPublish in minutes
Why teams choose visual automation over scripts
Ship faster, iterate without dev tickets, and keep every path visible on one canvas.
10×
Faster flow deployment
Ship new automations in minutes, not weeks of dev sprints.
98%
WhatsApp open rates
Reach customers on the channel they actually read.
50+
Pre-built node types
Messages, menus, forms, logic, delays, webhooks, and more.
0
Lines of code required
Visual canvas with drag-and-drop blocks for every team.
Flow canvas
Every block you need on one canvas
From first message to CRM webhook—the node library covers triggers, content, logic, and integrations.
Triggers
Keyword & entry triggers
Start flows when customers message a keyword, tap a menu, or open a chat—match intent before they wait.
Messaging
Rich message nodes
Send text, quick-reply buttons, lists, media, locations, and WhatsApp forms—all from one canvas.
Logic
Branches & conditions
Split paths by user choice, tags, business hours, or custom variables. Build real workflows, not linear scripts.
Timing
Delays & sequences
Pause between steps, nurture leads over days, or follow up after cart abandonment without manual sends.
Integrations
Webhooks & handover
Push data to your CRM, call external APIs, or route the chat to a human in the Shared Team Inbox.
Industry
Property & catalog cards
Show project carousels, product cards, and structured menus—built for real estate and eCommerce flows.
Automations teams ship every week
Pre-built patterns for sales, support, eCommerce, and operations—customize on the canvas in minutes.
60%
tickets deflected
Support automation
FAQ deflection
Answer shipping, returns, and account questions instantly—escalate only when the flow can't resolve it.
- Keyword triggers for common intents
- Human handover node
- After-hours auto-replies
28%
cart recovery lift
eCommerce
Cart & order flows
Recover abandoned carts, confirm orders, and send tracking updates on the channel with 98% open rates.
- Catalog & carousel nodes
- Order status message templates
- Timed follow-up sequences
45%
less manual intake
Operations
Appointments & forms
Collect documents, book slots, and run structured intake flows without back-and-forth email chains.
- WhatsApp native forms
- Validation & branching logic
- Team notifications on submit
Get started
Publish your first flow in four steps
Connect WhatsApp, design on the canvas, set triggers, and go live—the same day.
~2 min
Step 1
Connect WhatsApp WABA
Link your official business number through Messlo's Meta Cloud API onboarding.
- Verified Business API partner
- Keep your existing number
- Template messaging ready
~15 min
Step 2
Design on the canvas
Drag triggers, messages, menus, logic, and delays onto a visual flow—see every customer path at a glance.
- 50+ node types in the library
- Duplicate & version flows
- Test paths before publish
~5 min
Step 3
Set triggers & rules
Attach flows to keywords, default actions, working hours, or campaign entry points.
- Keyword & phrase matching
- Default welcome flow
- Working-hours fallbacks
Instant
Step 4
Publish & go live
Activate the automation. Every matching WhatsApp message runs your flow instantly.
- One-click publish
- Live analytics per flow
- Pause or edit anytime
Flow live
Automations run on every matching message
When a customer hits your trigger, the flow executes instantly—messages, menus, delays, and handovers—without your team lifting a finger.
12k+
flows published
<2s
avg. trigger response
24/7
automated coverage
Example flow path
TriggerKeyword: pricing
MessageSend plan menu
BranchStarter vs Pro
FormCapture email
LiveHand to sales
Drag nodes, connect edges, publish—customers experience your logic in real time on WhatsApp.
Compare
Automation Builder
Rule-based flows
AI Support Agent
Dynamic answers
Best for
Structured journeys you design
Open-ended questions
How it works
Visual nodes & branches
RAG on your docs
Control
Exact paths you map
AI-generated replies
Ideal use
Lead capture, menus, forms
FAQ & doc-heavy support
Use both together—automations for designed paths, AI for everything else. Explore AI Support Agent →
Official API
Built on WhatsApp Business API—not gray-area hacks
Messlo is a Meta Cloud API partner. Your automations run on approved messaging channels with template compliance, encryption, and account safety built in.
GDPR readyOfficial WABATemplate compliant
Version & pause flows
Edit live automations safely—duplicate flows, test branches, and pause without losing history.
Team permissions
Control who can publish flows vs. draft-only access across workspaces and brands.
Flow analytics
See drop-off per node, completion rates, and handover volume to optimize paths over time.
Multi-workspace
Run separate automations per brand, region, or WABA number from one Messlo account.
Automation Builder FAQ
Common questions about building and publishing WhatsApp flows in Messlo.
No. The Automation Builder is fully visual. Your marketing, support, or ops team can drag nodes onto a canvas, connect paths, and publish—no code, SDK, or server setup required.